The Seasonality Heuristic.
Holidays aren’t a commercial scam invented by corporations to get you to spend money. It’s just science. Consumer Science.
What do colours mean?
When a brand owns a colour, it becomes shorthand for the brand promise and no other brand can be associated with the same promise in the same way.
Entertain first, sell second.
Create useful content and create loyal consumers.
Deborah Oyeyinka 